Someone else but Me!

In class , some foreign students talked about their first impression about Taiwan.Most of those impressions were negative. I was kinda disappointed .

There's no doubt that in the past few decades , Taiwan was still relatively undeveloped . But I think after years of efforts , we're worth applause and recognition in some fields. Talk about consumer electronics industry!! Now we don't just do OEM or ODM, we design and innovate !! What we lack most is branding. In the past, companies of Taiwan didn't pay much attention and make lots of efforts to build up their own brands.Therefore it's hard for them to charge more even if their products have added values. It's always easier to earn the premium with a well-known brand. I believe many Taiwan companies have already noticed this problem and try hard to solve it now. 

Here's the world top 50 consumer electronics brand in the year 2008-2009,rank conducted by CES.(the US)

Here we have ASUS,acer,AOC,VIZIO and BenQ.

Source:http://cdnet.stpi.org.tw/techroom/analysis/2009/pat_09_A003.htm

The following is 2008 Top Taiwan Global Brands.This survey is  organized by the Taiwan External Trade Development Council (TAITRA) and co-organized by the BusinessNext and Interbrand. It is supported by the Ministry of Economic Affairs and sponsored by the Bureau of Foreign Trade, Ministry of Economic Affairs.

Source: http://brandingtaiwan.org/eng/activity_news_detail.aspx?sn=47

Of course,there's still  large room for us to improve ourselves. We should learn from other MNE's experiences and do our best!!!!! =)